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SEO & Growth • 5 min read • January 14, 2026

Schema Markup & JSON-LD Mastery: How to Get Rich Snippets on Google

SM
Stephen Moorhouse
Founder & Principal Engineer at Smoortech

Schema markup is the universal vocabulary that tells Google, Bing, and AI search engines exactly what your business does, who you serve, and how much your services cost.

Essential Schema Types We Deploy

Every Smoortech website includes validated JSON-LD schema for LocalBusiness, FAQPage (for rich expandable dropdowns in search results), and Service pricing models.

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