ADVISORY Business technology, AI, automation & connected systems consulting for growing SMBs.
Michigan's Dedicated Web Engineering Firm

High-Converting Web Design Built For
Growing Michigan Businesses.

Stop losing customers to outdated templates and sluggish load times. We engineer custom, sub-second websites with dedicated NVMe hosting, local Google Map dominance, and 24/7 AI lead capture.

Michigan Solutions & Examples

Proven Results Across the Great Lakes State

From PropTech SaaS to commercial detailing and retail dispensaries, our builds dominate local Google search and convert traffic into revenue.

Detroit • Automotive

LJ Mobile Detailing

Interactive ceramic coating estimator, before/after sliders, and instant quote booking engine generating high-ticket leads weekly.

⚡ 99 PageSpeed Visit Site
Michigan • Retail

Highway Cannabis Co.

Real-time Dutchie live POS menu synchronization with sub-second mobile inventory filtering and local 3-Pack SEO dominance.

🛒 Live POS Sync Visit Site
Michigan • SaaS

RentrIQ

Interactive property valuation engine and investor-grade SaaS UI delivering real-time algorithms with zero latency.

📊 AI Analytics Visit Site
The Smoortech Advantage

Direct Developer Access. Zero Agency Bloat.

When you partner with Smoortech, you work directly with founder and principal consultant Stephen Moorhouse. No account managers, no outsourced overseas teams, and no generic template-flipping.

$0 Upfront on Website-as-a-Service (WaaS)

Get a 10-page custom website with $0 upfront on our $349/mo Growth plan. Includes dedicated NVMe hosting, unlimited edits, and free redesign every 2 years.

Sub-0.8s Loading Speeds

We ditch bloated page builders in favor of custom clean code on dedicated hardware for green 99+ Core Web Vitals scores.

24/7 AI Voice & Chat Lead Qualification

Turn late-night website traffic into booked discovery calls with custom conversational AI assistants.

Request a Free Michigan Web Audit

Enter your project goals below and Stephen will personally prepare your strategy report and custom proposal within 24 hours.

AI Automation • CRM Integration • Custom Software • Web Systems

Find Hidden Bottlenecks Across Your Website, CRM & Daily Operations

Run an instant 8-pillar diagnostic on your domain or speak with Stephen Moorhouse about automating manual clerical work, connecting disconnected CRM/POS/ERP tools, building custom internal dashboards, or fixing critical technical bottlenecks.

Instant 8-Pillar Tech Audit 100% Free

Enter your company URL to scan server telemetry, security posture, lead-capture readiness, local SEO schema, and automation opportunities in 15 seconds:

Need custom software or AI? Book Systems Assessment →