ADVISORY Business technology, AI, automation & connected systems consulting for growing SMBs.
FREE INTERACTIVE DIAGNOSTIC

How Well Is Your Website Actually Working for Your Business?

Enter your website address to get a practical technology, SEO, speed, and lead-generation assessment in seconds.

Not just a speed test: Smoortech evaluates how effectively your digital systems capture leads, track attribution, and support business revenue.
100% Free
No Passwords
No Email Required
METHODOLOGY & ARCHITECTURE

What Is a Website Technology Audit?

Most website audit tools are simple speed tests or generic keyword checkers. Smoortech evaluates websites as revenue and operational infrastructure.

01. LEAD GENERATION & FUNNELS

Conversion Architecture

Evaluates phone clickability, qualification forms, direct calendar scheduling integrations (Calendly/Cal.com), and above-the-fold call-to-actions.

02. SEO & SEARCH VISIBILITY

Technical Search Health

Inspects title tags, meta descriptions, single H1 heading hierarchy, canonical declarations, OpenGraph social cards, and Schema.org structured data.

03. SYSTEMS INTEGRATION

Detected CRM & Tools

Identifies connected CRM platforms (HubSpot, Salesforce, Zoho, GoHighLevel), CMS platforms, and live messaging assistants.

04. ANALYTICS & ATTRIBUTION

Conversion Tracking

Checks for Google Analytics 4, Tag Manager, Meta Pixel, LinkedIn Insight Tag, and session recording tools like Microsoft Clarity.

05. SPEED & LATENCY

Performance Metrics

Measures real server Time to First Byte (TTFB), HTML document weight, HTTP compression (Gzip/Brotli), cache headers, and render-blocking scripts.

06. MOBILE READINESS

Responsive Usability

Verifies viewport tags, responsive styling frameworks, tap target spacing, and detects anti-accessibility zoom locking.

07. SECURITY BASICS

Public Security Headers

Checks SSL certificate validity, HSTS, X-Content-Type-Options, clickjacking defenses (X-Frame-Options), and mixed content issues.

08. ACCESSIBILITY BASICS

Screen Reader Elements

Audits image alt text completeness, programmatic form input labels, button accessible names, and HTML5 landmark regions.

09. TRUST SIGNALS

Credibility & Legal

Checks for Privacy Policy, Terms of Service, About/team information, case studies evidence, and verified social proof.

FREQUENTLY ASKED QUESTIONS

Website Technology Audit FAQ

Is this website audit really 100% free?

Yes. The automated scan and initial findings are immediately generated on your screen with no email, phone number, or payment required. If you want Smoortech to conduct an expanded manual review and roadmap, you can optionally request one.

Will running this audit slow down or disrupt my live website?

Not at all. The tool performs a standard passive GET request to your homepage and lightweight HEAD requests to robots.txt and sitemap.xml. It exerts no more load than a single visitor viewing your homepage.

Do you need access to our hosting, FTP, or CMS?

No. The audit examines publicly rendered HTML, CSS, JavaScript assets, metadata, and HTTP headers. No passwords or server permissions are needed.

Can you audit custom websites, WordPress, Shopify, and Webflow?

Yes. The scanner recognizes platform signatures across all major site builders (WordPress, Shopify, Webflow, Squarespace, Wix, HubSpot CMS) as well as modern custom frameworks (Next.js, Laravel, custom PHP).

Is this a security penetration test?

No. The security check evaluates passive public HTTP headers, SSL validity, and clickjacking configurations. It does not conduct offensive security testing or exploit vulnerabilities.

How accurate is the automated score?

Our scoring is strictly defensible and based on verified technical standards. We do not invent arbitrary failures or artificially lower scores to sell services. If a metric cannot be evaluated automatically, it is labeled as requiring manual review rather than penalized.