ADVISORY Business technology, AI, automation & connected systems consulting for growing SMBs.
All Insights • Solutions & Examples • 5 min read

Solution: Brand Storytelling & 141+ Dispensary Locator for Smoorhouse

How Smoortech crafted a bespoke digital brand identity and dynamic retail locator for Detroit-born infused cannabis brand Smoorhouse.

SM
Stephen Moorhouse • April 18, 2026

Smoorhouse needed a digital platform that matched the craftsmanship of their Detroit-curated, forest-inspired infused cannabis products while helping customers easily locate verified retailer partners across Michigan.

The Solution

We built a custom React single-page application featuring immersive brand storytelling, product catalog showcases, and a fast, geo-located store locator mapping 141+ dispensary locations across the state.

ABOUT THE AUTHOR

Stephen Moorhouse

Founder & Principal Consultant of Smoortech Consulting, helping growing businesses implement AI, automation, CRM integrations, and custom software.

Schedule Consultation
AI Automation • CRM Integration • Custom Software • Web Systems

Find Hidden Bottlenecks Across Your Website, CRM & Daily Operations

Run an instant 8-pillar diagnostic on your domain or speak with Stephen Moorhouse about automating manual clerical work, connecting disconnected CRM/POS/ERP tools, building custom internal dashboards, or fixing critical technical bottlenecks.

Instant 8-Pillar Tech Audit 100% Free

Enter your company URL to scan server telemetry, security posture, lead-capture readiness, local SEO schema, and automation opportunities in 15 seconds:

Need custom software or AI? Book Systems Assessment →

Related Insights