Schema Markup & JSON-LD Mastery: How to Get Rich Snippets on Google
A deep dive into ProfessionalService, FAQPage, Review, and Organization schema markup to increase Google click-through rates.
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Stephen Moorhouse
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January 14, 2026
Schema markup is the universal vocabulary that tells Google, Bing, and AI search engines exactly what your business does, who you serve, and how much your services cost.
Essential Schema Types We Deploy
Every Smoortech website includes validated JSON-LD schema for LocalBusiness, FAQPage (for rich expandable dropdowns in search results), and Service pricing models.
ABOUT THE AUTHOR
Stephen Moorhouse
Founder & Principal Consultant of Smoortech Consulting, helping growing businesses implement AI, automation, CRM integrations, and custom software.